Happy Monday to you, lovelies. Goodness, it’s been so long since I’ve written anything for a Monday, I’ve almost forgotten how it goes. Hopefully the cobwebs will fall from the ‘how it’s done’ as I get on and do it, and everything will go according to plan (the plan being that you read this, engage with it, and share it somewhere on social media so that more people see it, read it, take it on board, yadda yadda)…but let me EXPLAIN.
The past week or so, I’ve been conducting a tiny little private experiment on Facebook, looking at blog pages and sharing, and the results have been fascinating.
For those of us with Facebook pages for our blogs, there is an acute awareness of the supreme dumbfuckery of the algorithms, which dictate how many of the people who’ve ever liked the page actually get to see the content on their timelines (unless they’ve specified that they most definitely want the contents to show up for them). I know! You would think perhaps…but there’s no point even pursuing lines of logical thought, because they all end in the ‘boost post’ button and anticipated profit margins. So. That.
Thing is, though, there ARE a few ways around these problems of invisibility.
I know for a fact that the more people you can get to engage with your posts to your FB page, the more people the algorithm allows to see your update. So you find a couple of people all willing to pop in and like each other’s latest posts to their blog pages, and BOOM, baby! You’re golden. Well. Ish, because one or two people liking what you bung up there doesn’t necessarily translate to anyone else engaging with it, but that they get to see it is the first step.
Because really, the FIRST first thing is, if you don’t have many page likes in the first place, what do you do?
The most obvious answer is to get your friends to share your page on their pages (or preferably, their personal timeline, because it will almost certainly get more traffic), imploring their friends to ‘like’ your blog page. If they also write a little piece on how wonderful you are as a person, and how fabulous your writing is, so much the better.
I credit myself I’m a decent writer-upper of people. I appeal. I engage. I entreat. And I did all of those things on behalf of a few friends this past week. Lo and behold, a few people engaged with my posts each time, and I assumed (though never had confirmed) that the pages might have maybe added a few to their numbers, if my friends hadn’t already liked the page I shared.
Which slightly sucked, because it meant that my writing was being wasted. Chances were, it wasn’t even being seen.
So I turned to the other option for encouraging people to like pages you think work profiling, and I invited a bunch of my friends who I thought might be interested in each of those few pages, to like them.
Oh. My. Gosh. The response was HUNDREDS of percents better. Each page received about 30 new likes, and even though that was probably only 1/3 return on the number I invited, it was FAR superior to the ‘throw it out there and hope to hook someone’ method. It cut the middle-man (my unreliably visible timeline) out altogether.
It also threw up an interesting question when one friend contacted me to ask “So why SHOULD I like this page you’ve recommended?” I was able to explain that I appreciated the writer’s writing, and thought that she would, too, but also that as a fellow blogger who once had a Facebook page with a teeny-tiny audience, there was a time when she appreciated every new ‘like’, and each rise in numbers. And that it was just a nice act of kick-back reciprocity to ‘like’ other pages.
That said, I think I will be testing the bounds of friendship if I invite too many of the same people to like too many new pages in one week, so it’s something I’m planning to do carefully and sparingly, probably doubling up with the shared page on my own timeline (because page shares also boost the page’s visibility), and that way conduct a pretty neat piece of all-round promotion.
I would *like* to say that I’ll be showcasing your page soon, but the reality is, with the number of writers I know, to get through you all in a manageable way, would take years. So here’s where YOU come in…check out the Facebook page of a blog you really enjoy, and opt to invite your friends to like it, then hopefully, with (let’s think BIG) enormous numbers of us all doing the same thing, eventually all the pages will be covered, and we’ll all have liked all of them, and everybody’s reach and engagement will have improved beyond their wildest dreams. Practice with my blog’s Facebook page, by all means *cheeky wink*
Facebook is an ungainly beast, but for the purposes of being able to promote our own writing, there are clear, ways of making that happen. Engage in them, and you potentially enter a world of reciprocal generosity.
We may write alone, but reaching our audience takes teamwork, and if we all help each other, we all win.